In a legal sense, an industrial design constitutes the ornamental aspect of an article. An industrial design may consist of three dimensional features, such as the shape of an article, or two dimensional features, such as patterns, lines or colour.
-Source, and learn more: WIPO, "Industrial Designs"
Industrial designs can give a product a competitive edge in the marketplace. To sell a product, there are multiple factors to consider, including price, functionality, reputation and aesthetics.
-Source, and learn more: Canadian Intellectual Property Office, "Intellectual property: It's yours. Own it."